Emerald期刊
期刊
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作者:Marieke de Mooij
来源:[J].International Marketing Review, 2019, Vol.36 (4), pp.581-586Emerald
摘要:The purpose of this paper is to respond to the essay by Cleveland and Bartsch in this issue. The paper also aims to counter argue the various drivers of global consumer culture (GCC).;;Based on many findings from the study of consumer behavior, the assumed drivers of GCC are disc...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.444-456Emerald
摘要:Purpose(#br)The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. (#br)Design/methodology/app...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2015, Vol.32 (6), pp.646-662Emerald
摘要:Purpose(#br) – The purpose of this paper is to shed light on the discussion of cross-cultural research, in particular the use of dimensions of national culture, for international marketing. (#br)Design/methodology/approach(#br) – Discuss definitions of values and culture, an...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2013, Vol.30 (3), pp.253-261Emerald
摘要:Purpose(#br) – The purpose of this paper is to respond to the article by Brewer and Venaik ( IMR 29,6). The paper also aims to show fundamental differences between the Hofstede and GLOBE models of national culture, and their relevance to marketing. (#br)Design/methodology/ap...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2000, Vol.17 (2), pp.103-113Emerald
摘要:Discusses the globalisation of markets and questions the assumption that economic development would result in the converging needs of consumers and standardisation of marketing and advertising. Claims that consumers’ values are strongly rooted in history and tradition and th...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2013, Vol.30 (3), pp.253-261Emerald
摘要:Purpose – The purpose of this paper is to respond to the article by Brewer and Venaik (IMRDesign/methodology/approach – Based on experience in the study of consumer behavior, a critical analysis of applications of dimensional models of national culture in the existing market...

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