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作者:... Elena Casprini , Costanza Nosi , Lorenzo Zanni
来源:[J].British Food Journal(IF 0.614), 2019, Vol.121 (2), pp.275-288
摘要:The purpose of this paper is to investigate the influence that social media usage has on the online purchases of wine and to examine whether objective and subjective knowledge moderates this relationship.;;A structured questionnaire was completed by a sample of 2,597 Italian...
作者:... Elena Casprini , Samuel Rabino , Lorenzo Zanni
来源:[J].British Food Journal(IF 0.614), 2017, Vol.119 (8), pp.1915-1932
摘要:Purpose(#br)The purpose of this paper is to examine the effects of the product-specific region-of-origin (ROO) and product-specific country-of-origin (COO) on the willingness to pay a premium price for a wine label designated as a superbrand by the Italian Government: the Ch...
作者:Costanza Nosi , Lorenzo Zanni
来源:[J].British Food Journal(IF 0.614), 2004, Vol.106 (10/11), pp.779-792
摘要:In the last years the market of typical food products (TFP) has been characterized by many changes showing the rise of a new paradigm of consuming and offering. The object of this case study is to underline the nature of these changes and the implications in terms of marketing st...
作者:... Andrea Runfola , Simone Guercini , Lorenzo Zanni
来源:[J].IMP Journal, 2018, Vol.12 (2), pp.333-345
摘要:Purpose(#br)The purpose of this paper is to study the role of the actors (especially firms) in interactions between contexts defined as “innovation ecosystems.” (#br)Design/methodology/approach(#br)The paper presents a conceptual framework. A review of the literature to fram...
作者:Matteo Devigili , Tommaso Pucci , Lorenzo Zanni
来源:[J].International Journal of Wine Business Research, 2018, Vol.30 (4), pp.374-393
摘要:This paper aims to investigate the brand identity drivers used online by wineries and to assess cluster identity from the analysis of firms’ specific branding strategies.;;Chianti, Chianti Classico and Brunello di Montalcino wine clusters (located in Tuscany, Italy) were sel...
作者:Tommaso Pucci , Costanza Nosi , Lorenzo Zanni
来源:[J].Journal of Small Business and Enterprise Development, 2017, Vol.24 (2), pp.222-241
摘要:Purpose(#br)The purpose of this paper is to investigate the relationships between firm capabilities, business model (BM) design, and firm performance. (#br)Design/methodology/approach(#br)The study provides a quantitative assessment of the proposed model using a sample of 41...
作者:... Bernard Paranque , Tommaso Pucci , Lorenzo Zanni
来源:[J].EuroMed Journal of Business, 2016, Vol.11 (2), pp.212-231
摘要:Purpose(#br) – Drawing on family-business and business model (BM) literature the purpose of this paper is to explore whether a relationship exists between the family involvement in the management (i.e. closed or mixed management) and BM choice. (#br)Design/methodology/approa...
作者:Lorenzo Zanni , Barbara Aquilani , Michela Magliacani
来源:[J].EuroMed Journal of Business, 2008, Vol.3 (2), pp.125-143
摘要:Purpose(#br) – The purpose of this paper is to examine the performance evolution of enterprises in Italian industrial districts. In particular, economic performance indicators are analysed for Arezzo goldsmith enterprises, to highlight: differences in the goldsmith local sys...
作者:Christian Simoni , Samuel Rabino , Lorenzo Zanni
来源:[J].Journal of Small Business and Enterprise Development, 2010, Vol.17 (3), pp.403-417
摘要:Purpose(#br) – The purpose of this paper is to examine current patterns of international marketing activities of Italian gold firms with a special emphasis on the US market and to juxtapose them with those adopted by Indian gold firms. (#br)Design/methodology/approach(#br) –...

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