Emerald期刊
期刊
会议
图书
作者:Ku-Hsieh Chen , Jying-Nan Wang
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.996-1025Emerald
摘要:Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared the differ...

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