Emerald期刊
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作者:José Manuel García-Gallego , Antonio Chamorro Mera
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.206-223Emerald
摘要:Purpose(#br)The purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly related to the service that these institutions provide. In addition, this study aims at anal...
作者:José Manuel García-Gallego , Antonio Chamorro Mera
来源:[J].International Journal of Bank Marketing, 2018, Vol.36 (7), pp.1367-1385Emerald
摘要:Purpose(#br)The purpose of this paper is to study how variables such as the region’s overall image, the perceived quality of its financial entities, and consumer ethnocentrism affect the intention to choose regional banks. Special attention is paid to the moderating role pla...
作者:José Manuel García-Gallego , Antonio Chamorro Mera , María Jesús Barroso-Méndez
来源:[J].Social Responsibility Journal, 2016, Vol.12 (1), pp.69-84Emerald
摘要:Purpose(#br) – The purpose of this paper is to determine the importance that customers give to social investment activities in their region when selecting a financial entity compared to other features directly related to the service that these institutions provide, namely th...

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