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作者:Joemon Pappachan
来源:[J].Journal of Airline and Airport Management, 2018, Vol.8 (2), pp.13-27Omnia出版社
摘要:Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. (#br)Design/methodology/approach: This paper tested the hypotheses, whether the v...

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