作者:James R. Brown , Jody L. Crosno
来源:[J].Journal of Business & Industrial Marketing, 2019, Vol.34 (4), pp.735-753Emerald
摘要:Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to h...
作者:James R. Brown , Scott K. Weaven ...
来源:[J].European Journal of Marketing, 2016, Vol.50 (1/2), pp.29-57Emerald
摘要:Purpose(#br) – The aim of this study is to explore possible contingent variables that might explain these twin contradictory effects of marketing channel governance. Franchisors govern their systems to limit opportunism and enhance performance. However, the exact opposite of...
作者:Eunju Ko , Doris Kincade , James R. Brown
来源:[J].International Journal of Operations & Production Management, 2000, Vol.20 (9), pp.1093-1111Emerald
摘要:The purpose of this study was to explore the impact of business type upon the adoption process for quick response (QR) technologies in the apparel industry. Using Rogers’ (1983) innovation decision process model as our conceptual basis, we empirically investigated three stag...
作者:... Debra Grace , Rajiv Dant , James R. Brown
来源:[J].Journal of Services Marketing, 2014, Vol.28 (2), pp.97-104Emerald
摘要:Purpose(#br) – The purpose of this paper is to present an integrative systems model of knowledge management (KM) across the franchisor-franchisee-customer triad. The conceptual development of this paper focuses on the areas of knowledge development, knowledge transfer and kn...


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