Emerald期刊
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作者:Vasilis Theoharakis , Yannis Angelis , Georgios Batsakis
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.1026-1041
摘要:The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign...
作者:Alexander Mohr , Georgios Batsakis
来源:[J].International Marketing Review, 2014, Vol.31 (6), pp.601-620
摘要:Purpose(#br) – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. (#br)Design/methodology/approach(#br) – The authors use a panel data set of 144 internationa...
作者:Alexander Mohr , Georgios Batsakis
来源:[J].International Marketing Review, 2014, Vol.31 (6), pp.601-620
摘要:Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. Design/methodology/approach – The authors use a panel data set of 144 international retailers ove...

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