作者:Namhoon Kim , Eunha Chun , Eunju Ko
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.254-271Emerald
摘要:Purpose(#br)The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) coll...
作者:Arch G. Woodside , Eunju Ko , Tzung-Cheng (T.C.) Huan
来源:[J].Management Decision, 2012, Vol.50 (5), pp.765-777Emerald
摘要:Purpose(#br) – This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management decision researchers to e...
作者:Eunju Ko , Eunyoung Kim ...
来源:[J].International Marketing Review, 2007, Vol.24 (5), pp.629-651Emerald
摘要:Purpose(#br) – To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages. (#br)Design/methodology/approach(#br) – A survey was administered to Korean, European, and US female consumers. Cl...
作者:Eunju Ko , Doris Kincade , James R. Brown
来源:[J].International Journal of Operations & Production Management, 2000, Vol.20 (9), pp.1093-1111Emerald
摘要:The purpose of this study was to explore the impact of business type upon the adoption process for quick response (QR) technologies in the apparel industry. Using Rogers’ (1983) innovation decision process model as our conceptual basis, we empirically investigated three stag...
作者:Eunju Ko , Doris H. Kincade
来源:[J].International Journal of Retail & Distribution Management, 1997, Vol.25 (2), pp.90-98Emerald
摘要:In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on...


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