作者:Boryana V. Dimitrova , Daniel Korschun , Yoto V. Yotov
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.377-402Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. (#br)Design/methodology/approach(#br)The unique bilateral data set consists of 861 country pairs. Coun...
作者:Wenling Wang , Daniel Korschun
来源:[J].Journal of Product & Brand Management, 2015, Vol.24 (6), pp.596-609Emerald
摘要:Purpose(#br) – This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity can be beneficial to companies by influencing consumers’ SR associat...


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