Inderscience 出版公司
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作者:D. Hemalatha , Jayanth Jacob
来源:[J].Int. J. of Management Practice, 2019, Vol.12 (2), pp.261-281Inderscience 出版公司
摘要:The aim of the study is to develop an empirical model for the assessment of brand switching behaviour (BSB) among newspapers subscribers. Although many studies have investigated the potential determinants of brand switching, existing literature has fallen short in studying the in...

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