作者:Cheng Lu Wang , Juhi Gahlot Sarkar , Abhigyan Sarkar
来源:[J].European Journal of Marketing, 2019, Vol.53 (4), pp.733-757Emerald
摘要:The purpose of this study is to capture the strength of consumer’s perceived brand sacredness. The authors developed and validated a measurement scale composed of three related dimensions: supremacy, mesmerization and communitas.;;Six empirical studies were conducted to iden...
作者:Jiaxun He , Cheng Lu Wang
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.463-479Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the influence of incorporating Chinese elements in global brands on consumer purchase likelihood. (#br)Design/methodology/approach(#br)Six global brand products from three categories that utilized Chinese elements are used t...
作者:Cheng Lu Wang , Allan K.K. Chan
来源:[J].International Marketing Review, 2001, Vol.18 (2), pp.145-160Emerald
摘要:Psychologists and anthropologists have long observed that people in different cultures have different self-concepts in terms of the relation between self and other people. The separated self-schema or “separatedness” is most often attributed to Western cultures. Applies the ...
作者:Ying Jiang , Cheng Lu Wang
来源:[J].Journal of Services Marketing, 2006, Vol.20 (4), pp.211-218Emerald
摘要:Purpose(#br) – As an alternative explanation of incongruent findings in the literature, the purpose of the present study is to introduce the concept of hedonic versus utilitarian service context as a moderating variable in the relationship between the affect (pleasure and ar...
作者:Xiaohua Lin , Cheng Lu Wang
来源:[J].Cross Cultural Management: An International Journal, 2010, Vol.17 (3), pp.244-256Emerald
摘要:Purpose(#br) – This paper aims to discuss inconsistent and often contradictory consumer values and consumption behaviours in contemporary China. The seemingly paradox is explained by the dual structure theory of consumer value system. (#br)Design/methodology/approach(#br) – ...
作者:Christopher Browe , Cheng Lu Wang
来源:[J].International Journal of Pharmaceutical and Healthcare Marketing, 2007, Vol.1 (3), pp.226-233Emerald
摘要:Purpose(#br) – The purpose of this paper is to explore how a web-enabled product ID system can be applied to pharmaceutical marketing and consumer relationship management. (#br)Design/methodology/approach(#br) – As a technical paper, it first introduces and describes the pro...


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