作者:... Netanel Drori , Ron Berger , Bradley R. Barnes
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.559-578Emerald
摘要:Purpose(#br)Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some...
作者:Thi Song Hanh Pham , Lien Le Monkhouse , Bradley R. Barnes
来源:[J].International Marketing Review, 2017, Vol.34 (5), pp.606-628Emerald
摘要:Purpose(#br)Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabil...
作者:Shiu Fai Chan , Bradley R. Barnes , Kyoko Fukukawa
来源:[J].Asia Pacific Journal of Marketing and Logistics, 2016, Vol.28 (4), pp.594-615Emerald
摘要:Purpose(#br)The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer behaviour when accessing ...
作者:Lien Le Monkhouse , Bradley R. Barnes , Ute Stephan
来源:[J].International Marketing Review, 2012, Vol.29 (6), pp.647-672Emerald
摘要:Purpose(#br) – The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive consumers’ perceptions of luxury goods across four East Asian markets. (#br)Design/metho...
作者:Bradley R. Barnes
来源:[J].European Journal of Marketing, 2005, Vol.39 (5/6), pp.560-584Emerald
摘要:Purpose(#br) – The paper reports on an exploratory study aimed at analysing a series of independent variables derived from international industrial marketing and channel management literature. (#br)Design/methodology/approach(#br) – The respondents represent a number of dyad...
作者:Bradley R. Barnes , Stavroula Spyropoulou
来源:[J].International Marketing Review, 2010, Vol.27 (5), pp.491-518Emerald
摘要:Purpose(#br) – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has received relatively less attention from mainstream...


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