Emerald期刊
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作者:Boryana V. Dimitrova , Daniel Korschun , Yoto V. Yotov
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.377-402Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. (#br)Design/methodology/approach(#br)The unique bilateral data set consists of 861 country pairs. Coun...
作者:Boryana V. Dimitrova , Bert Rosenbloom , Trina Larsen Andras
来源:[J].International Marketing Review, 2016, Vol.33 (6), pp.894-920Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the relationship between national cultural values and retail structure. (#br)Design/methodology/approach(#br)The authors use a panel data set of 67 countries over the period 1999-2012. (#br)Findings(#br)The results demo...

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