作者:Arch G. Woodside
来源:[J].International Journal of Culture, Tourism and Hospitality Research, 2015, Vol.9 (4), pp.373-378
摘要:Purpose(#br) – This introductory paper aims to offer a rudimentary model that describes the antecedent recipes for creating native-visitors. The paper describes what is unique and valuable about the seven articles that follow in their descriptions and explanations of the beh...
作者:Arch G. Woodside
来源:[J].European Journal of Marketing, 2016, Vol.50 (1/2), pp.306-311
摘要:Purpose(#br) – This paper aims to present a commentary on the Armstrong et al. (2015) proposals to use checklists of Armstrong’s “advertising principles” to predict the effectiveness of alternative advertising executions and their tests of validity using paired ads with...
作者:... Chyi Jaw , Tzung-Cheng (T.C.) Huan , Arch G. Woodside
来源:[J].International Journal of Contemporary Hospitality Management, 2015, Vol.27 (4), pp.608-647
摘要:Purpose(#br)This paper aims to advance a configural asymmetric theory of the complex antecedents to hospitality employee happiness-at-work and managers’ assessments of employees’ quality of work performance. The study transcends variable and case-level analyses to go beyond ...
作者:Sven Feurer , Elisa Baumbach , Arch G. Woodside
来源:[J].International Marketing Review, 2016, Vol.33 (3), pp.351-375
摘要:Purpose(#br) – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s ...
作者:Arch G. Woodside , Eunju Ko , Tzung-Cheng (T.C.) Huan
来源:[J].Management Decision, 2012, Vol.50 (5), pp.765-777
摘要:Purpose(#br) – This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management decision researchers to e...
作者:Arch G. Woodside , Hugh M. Pattinson , Kenneth E. Miller
来源:[J].Journal of Business & Industrial Marketing, 2005, Vol.20 (7), pp.364-379
摘要:Purpose(#br) – The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened –including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (rese...
作者:Arch G. Woodside
来源:[J].Journal of Business & Industrial Marketing, 1996, Vol.11 (3/4), pp.25-43
摘要:Discusses several propositions on the causes and realized strategies that are likely to be found in different industrial marketing-purchasing situations involving rejecting versus accepting superior technological innovations - innovations independently verified to provide superio...
作者:Arch G. Woodside
来源:[J].Journal of Business & Industrial Marketing, 2006, Vol.21 (1), pp.24-29
摘要:Purpose(#br) – This article sets out to describe the benefits of systems thinking in overcoming short-sighted decision making in business and industrial marketing. (#br)Design/methodology/approach(#br) – The article illustrates specific tools and recent applications of syste...
作者:Arch G. Woodside , Elizabeth J. Wilson
来源:[J].Journal of Business & Industrial Marketing, 2003, Vol.18 (6/7), pp.493-508
摘要:This article provides a new definition for case study research. Achieving deep understanding of processes and other concept variables (e.g. actors’ perceptions of their own thinking processes, intentions and contextual influences) is identified as the principal objective of ...
作者:Arch G. Woodside
来源:[J].Journal of Business & Industrial Marketing, 1994, Vol.9 (3), pp.52-63
摘要:Examines the central proposition that the marketing-purchasing ofnew industrial manufacturing technologies involves the development (notnecessarily a planned design) of a new network of relationships withinand across enterprises. Presents the results of a detailed case study onth...


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