运筹学和管理学研究协会
期刊
会议
图书
作者:Angela Aerry Choi , Daegon Cho ...
来源:[J].Information Systems Research, 2019INFORMS
摘要:Online reviews offer consumers the indirect experience of products through others’ consumption evaluations, whereas previews afford them direct experience through product trials. Although conceptual and empirical studies on the business ramifications of online reviews abound...

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