尼尔森期刊出版社
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作者:Ehi E. Aimiuwu
来源:[J].Journal of International Business Education, 2016, Vol.11, pp.183-196尼尔森期刊出版社
摘要:This case study is for college students in an e-commerce or business strategy class who are interested in studying the role of social media, search engines, Google Analytics, Google AdSense, and mobile technology in building and maintaining a successful conventional website. The ...
作者:Ali Intezari
来源:[J].Journal of Business Ethics Education, 2016, Vol.13, pp.147-168尼尔森期刊出版社
摘要:With the excessive emphasis that modern PhD training places on the epistemological contribution of the thesis, a question that arises is: do PhD programmes help PhD students achieve philosophia - “love of wisdom”, or do the programmes just facilitate deepening and developing...
作者:Joseph M. Goebel
来源:[J].Journal of Business Ethics Education, 2016, Vol.13, pp.265-292尼尔森期刊出版社
摘要:We present an inventory of business ethics-related content to supplement and reinforce classroom education. The 23 films and documentaries introduced here allow the instructor to illustrate ethical issues in a manner which resonates with students. While sixteen of these selection...
作者:Laura Guerrero
来源:[J].Journal of International Business Education, 2016, Vol.11, pp.169-182尼尔森期刊出版社
摘要:Hans-Jörg Haag owned two businesses in Landeck, Tyrol in Austria. One produced Tiroler Edle, a high-quality artisanal chocolate. Except for the cacao beans, Tiroler Edle was made entirely from high quality local ingredients. Tiroler Edle was sold only online and in Tyrol, in...
作者:Sabita Mahapatra
来源:[J].Journal of International Business Education, 2016, Vol.11, pp.229-242尼尔森期刊出版社
摘要:Goonj, an Indian non-profit organisation for fifteen years, has contributed to repositioning clothes beyond charity, with a mission to replicate the idea throughout the world and include clothes on the list of global development issues. Goonj principally provides a channel for ur...
作者:Janet Bryant and Diana Rajendran
来源:[J].Journal of International Business Education, 2016, Vol.11, pp.93-112尼尔森期刊出版社
摘要:Addressing a dearth of research on learner perspectives of blended learning, we present responses of a cohort of 190 management students, with diverse cultural backgrounds, to an “anchor-blend” delivery model grounded in constructivist pedagogy. An online survey and open-end...
作者:Aaron M. Glassman
来源:[J].Journal of International Business Education, 2016, Vol.11, pp.113-132尼尔森期刊出版社
摘要:Innovation and creativity are the lifeblood of organizations. As such, businesses expect college graduates to exhibit the skills necessary to engage in these behaviors. This research explores the concept of innovation, whether it is innate, or if the skill can be taught with...
作者:Alan Jin, Margaret Cunningham, Lifang Wu, and Mina Lee
来源:[J].Opertations Management Education Review, 2016, Vol.10, pp.103-128尼尔森期刊出版社
摘要:This article presents a field project used in an introductory undergraduate operations management course and explores in depth the students’ perceived benefits of this pedagogical tool. The students selected local businesses and used course knowledge to analyze their operati...
作者:Kathryn E. Stecke
来源:[J].Opertations Management Education Review, 2016, Vol.10, pp.3-4尼尔森期刊出版社
作者:Tuhin Sengupta and Sudipendra Nath Roy
来源:[J].Opertations Management Education Review, 2016, Vol.10, pp.71-90尼尔森期刊出版社
摘要:Suyash Rai, MBA student, went to the Indore Hospital for management internship. He realized then how tough it is to cater to patient demands in a densely populated suburban area of a tier III Indian city. He was assigned to schedule non-emergency, pre-planned daily surgeries in a...

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