Emerald期刊
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作者:Vasilis Theoharakis , Yannis Angelis , Georgios Batsakis
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.1026-1041Emerald
摘要:The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign...
作者:Kyuyeong Choi , Ruey-Jer Bryan Jean , Daekwan Kim
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.1042-1066Emerald
摘要:Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only does their absorptive learning capacity (ALC) with business partners play an important role in generating innovation from the inter...
作者:Carol Finnegan , Seng-Su Tsang , George Woodward ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.887-910Emerald
摘要:The purpose of this paper is to provide a robust examination of the factors that accelerate/decelerate the divestment timing of retail banners in international markets.;;The sample represents 3,235 foreign market banner operations of 132 international retailers across 144 co...
作者:Cesare Amatulli , Matteo De Angelis , Sue Vaux Halliday ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.955-978Emerald
摘要:The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.;;Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and...
作者:Justin Paul , Alexander Rosado-Serrano
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.830-858Emerald
摘要:During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on th...
作者:Nina Michaelidou , Milena Micevski , Selma Kadic-Maglajlic ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.979-995Emerald
摘要:The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization an...
作者:Ya-Ling Chiu , Ku-Hsieh Chen , Jying-Nan Wang ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.996-1025Emerald
摘要:Electronic word-of-mouth (eWOM) is very important for consumer decision making; previous international product diffusion studies have investigated eWOM and cultural factors that influence consumers’ acceptance of new products, but they have not adequately compared the differ...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.859-886Emerald
摘要:Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance.;;A survey-based qua...
作者:Farhad Uddin Ahmed , Louis Brennan
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.911-954Emerald
摘要:The purpose of this paper is to examine the differential effects of national export promotion policies (EPPs) on firms’ early internationalization using the institution-based view (IBV) as our theoretical foundation. Early or speedy internationalization is an important topic...
作者:Yilin Chen , Yilin Yin , Glenn J. Browne ...
来源:[J].Engineering, Construction and Architectural Management, 2019, Vol.26 (9), pp.1878-1898Emerald
摘要:Building information modeling (BIM) is recognized as a major innovation in the architecture, engineering, and construction (AEC) industry. Understanding the factors that influence the AEC’s adoption of BIM will benefit the research and practice of BIM. The paper aims to disc...

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